Google Ads is a technology in which we bid on a particular keyword according to CPC of running ads. It provides your listing in the google ad area which is shown on the top side and also on right side in google listing.
Its just like normal bidding to get on higher position in google , it varies per time slot. In this we have to maintain a budget and a per click cost (ppc) for a particular keyword. higher bid value show your website on top, then second, then third etc etc ..
But Ads position is not only depends on bid value, it also depends on quality score. We can say that quality score is proportion to bid value. So the high quality score is also affect on website ranking.
We also provide banner ads on particular website & youtube ads.